| Research and results from past experiences | | | | do it. Two weeks later a jet with the People's |
| prove goals are a very powerful tool in several | | | | Express logo took off from Newark International |
| ways. If this is true, why aren't more people | | | | Airport bound for Los Angeles. What is most |
| hitting their goals? | | | | impressive is that at the time, a new route took |
| The secret lies in semantics. The truth is that | | | | an average of 2 years for approval, with 6 |
| what we think of as goals are not really goals at | | | | months being the shortest time on record - yet |
| all, they are dreams. Despite the similarity | | | | People Express did it in 2 weeks. |
| between the terms "dreams" and "goals", there is | | | | How? |
| a dramatic difference between the two. | | | | They turned a dream into an actionable goal with |
| We all have dreams, but few of us have goals. | | | | a plan. Turning dreams into goals resulted in man |
| We learned to dream as a child. We wanted to be | | | | landing on the moon, pilgrims settling in America, |
| a fireman or to have that great toy featured in | | | | Atlanta hosting an Olympics, NBC moving from |
| the window of Lytle's Pharmacy. As we grew our | | | | radio into television, and Henry Ford developing |
| dreams turned to having a date with a certain | | | | the automotive assembly line. The dream-to-goal |
| "hot" individual or accomplishing some great | | | | process is relatively simple. It requires only four |
| athletic feat on the high school team. We entered | | | | steps designed to take your dream into an |
| the business world and the dreams continued - | | | | actionable plan. |
| now they were trips to Hawaii, a huge mansion, | | | | First, you need to assign a measurable action, |
| an eight digit paycheck, or becoming the CEO. All | | | | then apply an element of time to your developing |
| of these are dreams, which one might achieve by | | | | goal. Once the first two steps are complete, you |
| circumstance or accident, but is the chances are | | | | need to validate your goal by assessing your |
| slim for most dreams. | | | | resources to ensure you have what you need to |
| The key to success is to turn dreams into goals. | | | | attain it. Finally you must examine dollar and |
| By transforming dreams into goals we | | | | opportunity costs associated with hitting the goal. |
| astronomically increase the likelihood of | | | | If these all make sense, your dream becomes a |
| achievement. Before being acquired by | | | | goal. |
| Continental, People Express Airlines turned their | | | | By developing the plan to hit your goal and |
| dream of becoming a nationwide carrier in a single | | | | evaluating the goal to ensure it is not too soft of |
| meeting. Someone mentioned the idea, the | | | | too much of a stretch, you should hit your goals |
| brainstormed, assigned responsibilities, and left the | | | | more than 95% of the time. |
| meeting with the determination that they would | | | | |