| Direct mail marketing is nothing new. Since the | | | | modern computer software marketers can |
| printing press businesses have been using circulars | | | | produce these gems from the comfort of their |
| to promote their products and services. It brings | | | | living room. They provide plenty of opportunity |
| new meaning to the phrase, "Everyone's doing it!" | | | | for information, certainly far more than their |
| At some point in your professional career you're | | | | smaller counterparts. Why, then, are direct mail |
| inevitably going to hop on the bandwagon. The | | | | postcards sending the flyer into obscurity? |
| question is, what are you going to do to make | | | | Because flyers are dull. Flyers are boring. Flyers |
| your direct mailing campaign a success? | | | | are uninspired. Anyone can make or send a flyer. |
| Three words: Direct Mail Postcards. Direct mail | | | | You probably aren't thrilled when you walk out |
| postcards are the latest wave in direct mail | | | | and find a flyer under the wiper blade of your |
| marketing, guaranteed to catch your customers' | | | | windshield, tucked up against your door or sitting |
| eye and take your marketing campaign on a new | | | | in your mailbox. In fact, if you're like the majority |
| track. Up until this point businesses have been | | | | of the population you scarcely bother to give |
| encouraged to launch their mailing campaigns with | | | | them a glance before balling them up and stuffing |
| either a) a mini newsletter or other circular | | | | them into the trash can! The marketers that |
| containing advertisements, coupons and other | | | | made these flyers could have gone to the bank, |
| sorts of promotional materials or, lacking the | | | | withdrawn their money and used it as fodder for |
| funds for this, b) various variations on the | | | | their fireplace. It would have been more useful |
| traditional flyer. | | | | that way! |
| Thickly packed, colorful circulars are undoubtedly | | | | On the other hand, who doesn't like receiving a |
| an attractive method of direct mail marketing, | | | | postcard? Postcards make consumers dream of |
| and odds are good that a customer receiving one | | | | exotic vacations and eccentric family members |
| of these mini-periodicals will at least take the time | | | | who take them, and when they pull the postcard |
| to glance through it; however, they are costly to | | | | out of their mailbox they're going to feel the |
| distribute, and if they don't draw in business the | | | | same familiar tingle they got when they were little |
| first couple months of your campaign it can bite a | | | | receiving one for the very first time. Postcards |
| huge chunk out of your already beleaguered | | | | are fun! A brightly colored postcard is going to |
| marketing budget. | | | | catch their eye much more quickly than a flyer, |
| The flyer, on the other hand, is simple and | | | | and even if they ultimately do end up throwing |
| inexpensive to produce. It can be made | | | | your postcard away guess what they're going to |
| anywhere, by anyone; as a matter of fact, with | | | | do first? |