Our Top Ten Tips for Holding Your Audience’s Attention During a Meeting

Boring! That’s the complaint that tops the list? Dazzle. Be enthusiastic and share your passion
when people talk about meetings. Americanor belief in the task or goal. Enthusiasm is
businesses hold 11 million meetings a year andcontagious and engages the attention of
attendees agree that more than 50% of thatparticipants. Use the tactics listed below to keep
time is wasted. Most regular meeting attendeesthe meeting fresh and interesting. Wake people up
admit to daydreaming (91%), missing meetingsby doing the unexpected: Meet in a restaurant
(96%), arriving late or leaving early (95%),instead of the conference room, play a game,
bringing other work with them (73%) or dozingswitch visual media, solicit audience participation,
off (39%). Focusing and maintaining youretc.
audience’s attention is the challenge of? Flow. Maintain continuity by sticking to your
meeting planners the world over. It takes a littleagenda and time frame.
extra time and effort to plan a meeting that willTo keep meeting participants energized and
hold your audience’s attention from start toengaged, try these 10 tips for holding your
finish.audience’s attention during a meeting:
To head off complaints and ensure maximum1. Use humor. Tell a joke, funny story or personal
productivity, consider these important issues inexperience related to the meeting topic. Or open
planning a meeting:your presentation with an amusing slide, famous
Timing is everything. Don’t plan a meeting forquote or cartoon. Dilbert is great for poking fun at
Monday morning when people are trying to getmeetings and corporate life.
their head in the game, schedule their week and2. Offer refreshments. Cool, refreshing beverages
answer their emails. Avoid right after lunch when– ice water, juice, soda, iced tea – and
people sink into nap mode. And forget abouteasy-to-eat salty or savory snacks can help
holding a meeting on Friday afternoon whenparticipants stay alert.
everyone wants to get out the door for the3. Busy hands. Place small jigsaw puzzles, mini
weekend.Lego kits or tiny cans of Playdough in front of
Invite the right people. Invite the people who willeach participant. Some people think and
most benefit, those who can make realconcentrate better when they have something to
contributions and those with the power to makedo with their hands. Invite those who care to
decisions. Send a meeting summary to other“to play” while they work.
interested parties. Research indicates that 5 to 94. Pose a question. Ask a question early in the
participants is the optimal number for productivemeeting, but tell participants you don’t want
discussion and decision-making. Break largeran answer until the end. To encourage active
groups into small work groups after the initiallistening, offer a small prize (quarters for the
introduction.vending machine or a Starbucks coupon) for the
Set a specific goal. Meetings are more apt to stayfirst correct answer.
on track when participants know exactly why the5. Engage participants. Encourage and solicit the
meeting has been scheduled and the specific goalviews and discussion of all participants. Use eye
to be accomplished. Decide why you’recontact to draw people in. Toss a Nerf ball around
getting together. Is it to share information,the room. The person who catches the ball must
brainstorm or make a decision? Send participantsoffer a comment or suggestion before tossing it
an agenda prior to the meeting so they arriveto another participant. Have participants show
prepared.agreement or disagreement by holding thumbs-up
Stay on track. People lose interest when aor thumbs-down.
meeting veers off-track. Stick to your agenda6. Get personal. Credit meeting participant’s
and meeting timeline. Changing presentation mediawhen facts, statistics and ideas are presented.
or tactics periodically will help meeting participantsEncourage participants to share ownership of the
refocus on the agenda. Keep a running list ofmeeting by offering details of their involvement or
off-task ideas or questions in a “parkingaccomplishments.
lot” so you can continue with the agenda7. Show and tell. Use visuals to get your point
without losing useful ideas that can be addressedacross. Wake things up with a hands-on
later.demonstration or PowerPoint graphics. Use a
When people communicate, they gain 10% of thevariety of visual tactics to keep things fresh.
meaning from words, 20% from delivery style8. Unlock the mystery. Abstract concepts and
and 70% from non-verbal cues and bodystatistics can cause people’s eyes to glaze
language. The presenter and presentation areover. Provide an understandable comparison or
more important than the actual words in gettingexplain the real world implication. When possible,
your message across. And in our harried,relate the numbers to the participants’
multi-tasking world, attention span isn’t whatpersonal lives.
it used to be. These factors are particularly9. Shake things up. Pop a Q&A or brainstorming
significant given the growing number of businessessession into the middle of a discussion. Do some
who are using teleconferencing androle-playing to revitalize attention. Solicit alternative
videoconferencing to mitigate increasing travelperspectives and stimulate creative thinking by
costs and narrowing employee time constraints.passing out sheets of paper on which each
Meeting planners can take a tip from televisionparticipant writes a problem or concern. Papers
which uses the formula: tighten, dazzle and floware passed to the right where the recipient has
to rivet audience attention.60 seconds to write down his first thought about
? Tighten. Tighten the focus of the meeting bythe problem. Continue to pass the papers every
setting just one or two goals. Tighten your60 seconds until each person gets his own sheet
delivery with preparation and practice. Tightenback. Invite the group to share and discuss
control of the meeting environment by optimizingresponses.
room temperature, ventilation and lighting. In a10. Snappy ending. Keep the end of the meeting
recent poll, poor speaking skills (monotone voice,from getting bogged down in repetitive
repetition, over-gesturing and buzzword overuse),comments and summary. Give each participant a
lack of direction and physical discomfort wereblown-up balloon. If he feels someone is winding
most cited as causes for loss of concentrationon too long, he can pop his balloon to “stop
during meetings.the hot air.