| If you have turned on the television or the radio, | | | | previously stated in the commercial. This |
| no matter where you live you must have heard | | | | sometimes sound like a used car commercial. It's |
| them. Those pharmaceutical commercials that tell | | | | required by law that they inform people of the |
| you, if you're experiencing a list of certain | | | | possible side effects. If you took the time to |
| symptoms that there is something urgently | | | | really listen to all the possible things that can |
| wrong with you. You must call your physician right | | | | happen to you by taking the medication as stated |
| away so he can prescribe their life-saving | | | | in the disclaimer you'll find that many of them are |
| medications to you and if you don't you will be | | | | worse than what would happen if you didn't take |
| very sick or in many cases die. | | | | the medicine at all. |
| Although most everyone will agree that these | | | | Your subconscious mind acts as a sort of tape |
| commercials are annoying, most people are not | | | | recorder that records every single impulse or |
| aware of the actual damage they are causing you | | | | suggestion going on around you, whether you |
| whether you are actively watching them or | | | | hear it directly or indirectly. It doesn't miss a trick. |
| indirectly such as when you are eating dinner, | | | | Even though you may only be able to do one or |
| speaking with friends or even sleeping with the | | | | two things simultaneously consciously, the |
| television on. | | | | subconscious mind is limitless to the amount of |
| Suggestions are a very interesting conditioning | | | | things it can do. |
| tool. The unique thing about suggestions is that no | | | | These commercials are also extremely effective |
| matter who gives them to you, you will always | | | | on those who go to with their television or radio |
| react to them. You may react favorably by | | | | running. The majority of these commercials seem |
| accepting them or you may react negatively by | | | | to run overnight and during dinnertime. They are |
| rejecting them. That is also the basis of hypnotic | | | | more effective at these times because at night |
| conditioning. The interesting thing is that even if | | | | while you are sleeping your subconscious mind is |
| you don't accept the suggestion, it is still working | | | | still recording everything that is going on around it. |
| in your mind. | | | | It is taking in the suggestions openly without any |
| The reason for this is that the subconscious mind | | | | hindrance or rejection. During dinnertime, it works |
| does not understand negative. Here is an example: | | | | the same way as you are speaking to your |
| Try not to think of the color red. Notice how | | | | family or otherwise occupied and not thinking |
| when I say not to think of the color red, in order | | | | about turning it off. The television is still within |
| to not think of it you have to think of what not | | | | earshot and everything is being recorded by the |
| to think about. If someone yells out to you, "don't | | | | subconscious. |
| look down" as you are walking what happens? | | | | In the title we said to ask your doctor. That |
| You look down. | | | | statement was simply used as a humorous point |
| Since the mind does not understand negative, | | | | just as these commercials consistently use it. In |
| when you say things like any of the following | | | | fact, if you did ask your doctor their opinion about |
| statements you are drawing to you the exact | | | | the subject, chances are they would deny that |
| thing that you are trying to avoid. | | | | this happens and be on the other end of the |
| "I don't want to be like that homeless guy on the | | | | fence due to the kickbacks many of them |
| street." | | | | receive from the pharmaceutical companies. |
| "I never seem to have enough money to pay my | | | | If you've ever spent any time sitting in the |
| bills." | | | | reception area of a doctor's office you would see |
| "I don't want to have a cold." | | | | a virtual parade of drug peddlers or sales reps as |
| "I don't want to lose my job." | | | | they are known, waiting in line to meet with the |
| "I hope I don't get stuck in traffic on the way to | | | | doctors. You will also notice that they are usually |
| work." | | | | clutching rather large bags or even suitcases filled |
| In each one of these cases, it would be as if your | | | | with huge quantities of free samples of the most |
| subconscious mind were saying, "Make it so, | | | | popular and expensive medications to give to the |
| make it so, make it so." | | | | doctors as incentives to push more of their |
| I recently read a story describing the strong | | | | products. Of course there may be a few doctors |
| power of suggestion. It's about a gentleman that | | | | who actually pass on the free samples to their |
| was accidentally locked inside of a large freezer | | | | clients but how many of them prescribed them to |
| overnight. Even though he was locked in the | | | | their clients, charging their insurance companies full |
| freezer he was still able to breathe. In the | | | | price so they can pocket the profits? Yes, |
| morning when they were looking for him the | | | | medicine is big business and very lucrative one at |
| freezer was finally opened and the gentleman | | | | that. |
| was found inside frozen to death. The really | | | | Many of these pharmaceutical companies don't |
| amazing part of the story is that the freezer had | | | | stop at just giving free samples but have been |
| never been plugged in and it was the middle of | | | | known to offer many other incentives to include |
| summer. It was the power of his own suggestion | | | | exotic vacations, vehicles, airline tickets and |
| that froze him. | | | | contests. As you know, even the strongest of |
| Let's take a moment to break down the basic | | | | characters can be corrupted if the bribe or |
| pharmaceutical commercial pattern. They begin by | | | | incentive is right. Not that I'm insinuating that |
| asking you if you have been experiencing one of | | | | these well intended incentives are bribes you |
| a long list of symptoms. Among the list of | | | | understand. |
| symptoms are several things that almost anyone | | | | I've had the opportunity in my capacity as a |
| can relate with. In the case of depression | | | | hypnotherapy instructor to train many doctors, |
| medication they may start out with a question | | | | psychiatrists and pharmacist and have been |
| such as, "Do you ever feel sad, down or lonely?" | | | | stunned by what I have heard that goes on. The |
| These are things everyone has experienced at | | | | way that prescription medication is pushed to the |
| one time or another in their lives. It does not | | | | unknowing public is not only mind-boggling but in |
| mean that they are depressed. If you do find | | | | my opinion bordering on criminal. I have heard |
| that one of the symptoms relates to you, all of a | | | | countless times how in Nursing Homes alone many |
| sudden they have your attention. You are | | | | unneeded drugs are prescribed automatically to |
| focusing on the commercial. | | | | everyone as a base whether they need it or not. |
| If the list of symptoms does not catch your | | | | I'm sure many of you have heard the horror |
| focus then maybe the subliminal style video going | | | | stories of how some elderly patients are given so |
| on in the background will. Many times they have | | | | many medications that many of them counteract |
| nothing to do with the medication mentioned at all. | | | | each other thereby creating more health |
| I was watching one along the lines of someone | | | | problems and even death. |
| fishing with their son, in a row boat, in the middle | | | | Where does it end? What can be done about it? |
| of the lake, on a calm summers evening, with | | | | To answer the first question, it will probably never |
| beautiful music in the background. All of a sudden | | | | end. As long as we have pharmaceutical |
| my wife startled me by asking me if I realized I | | | | companies who are more interested in their |
| was watching a commercial about erectile | | | | bottom line than helping people, it will continue. As |
| dysfunction. I was pulled in so well by the | | | | long as they are legally allowed to push their drugs |
| beautifully orchestrated video that I had no idea | | | | from the general media, it will continue. |
| consciously what was being said in the | | | | What can be done about these harmful |
| commercial. That is a classic form of hypnosis | | | | commercials? Plenty. The first step is awareness |
| that is used by many professionals in their office. | | | | that this type of conditioning is taking place. Let as |
| So the stage has been set with the idea that you | | | | many others know about it as possible. When you |
| have something wrong with you and exactly | | | | see or hear that one is beginning, be sure to |
| what it is. By the way one of the key ingredients | | | | mute it, change the channel or better yet turn it |
| in an effective hypnosis session is an emotional | | | | off. Remember that if it is within earshot, even if |
| response. Fear is one of the best emotional | | | | you are not listening to it directly, you are still |
| motivators. Now they can move in as your savior | | | | accepting the suggestion. |
| by telling you they have the solution in the form | | | | You can also practice what is known in the |
| of a little blue or green miracle pill. All you have to | | | | psychiatric world as "thought stopping". As soon |
| do to get this mystery pill is to call your doctor | | | | as you hear one of these negative commercials |
| and tell him what you have been experiencing. | | | | coming on you would simply say to yourself out |
| The next important step in this process is getting | | | | loud the word "Stop", or "Cancel". Of course be |
| you to call your doctor who is a third-party | | | | sure that you have muted or eliminated the |
| influence and holds a position of authority. The | | | | commercial as soon as possible. Once you have |
| same type of authority as your parent, minister, | | | | used the thought stopping process, be sure to |
| and even your employer in some cases. They are | | | | change your line of thinking to something of a |
| all respected authority figures and we tend to | | | | positive nature and go on with your day. |
| relinquish much of our control or decision-making | | | | Bottom line, when it comes to pharmaceutical |
| powers to them. | | | | advertising, "Just say no!" |
| The last piece of the puzzle is the disclaimer. The | | | | Disclaimer: The contents of this article are the |
| disclaimer is the part of the commercial where | | | | opinion of the author and derived from his years |
| they speak quickly to get out the negative | | | | of experience and from contacts within the |
| aspects or outright deny things that were | | | | medical profession. |