| So why do so many people get fooled into | | | | etc, all dancing around in your mind. Welcome to |
| believing Internet Marketing is a "cash cow"? | | | | "Information Overload"! So much information |
| Perhaps due to all the hype we see and hear | | | | that you do not know where to start! |
| about how ordinary people, down on their luck, | | | | Phase 3 "All That Glitters Is Not Gold" |
| who suddenly discover a system or method that | | | | This phase usually starts to cost you serious |
| generates large sums of money, quickly and | | | | money! By this time you are so stressed out |
| easily while working from home. Guess where all | | | | over how much there is to learn that you are |
| the hype is coming from? The online marketers | | | | willing to consider most any quick and easy |
| who are creating these "get rich quick" schemes | | | | method to become successful. Enter the "get rich |
| and products and selling them to you and I. | | | | quick schemes". Remember all that so called |
| Certainly there is money to be made in Internet | | | | "free" material you received in Phase 2 in |
| Marketing, but sadly only the elite 3% are making | | | | exchange for your name and e-mail address. |
| most of it and their profit is from doing a great | | | | Well it really wasn't! This is a very common |
| job of selling and promoting the #1 myth | | | | marketing technique used by mostsuccessful |
| associated with IM, namely "quick and easy | | | | Internet Marketers to get you on their customer |
| money" to the remaining 97% of us! | | | | list. Now they can e-mail you with product offers, |
| So how does this happen? Everyone who has | | | | sometimes their own products, but most often |
| ever been involved with Internet Marketing has | | | | other online marketers products that they get a |
| their own unique story as to how they got | | | | commission on if you purchase the product using |
| started. Here is a typical chain of events that | | | | the web link they conveniently provide. Click the |
| many of you will probably relate to: | | | | link and you are sent to a promotional page or |
| Phase 1 "Buying Into The Myth" | | | | sales letter page that tries to convince you in a |
| Generally this usually begins with a friend, relative | | | | multitude of ways that you MUST have this |
| or perhaps job colleague telling them a story | | | | product ifyou are SERIOUS about making money |
| about someone they know, or read about, that is | | | | online. By this time you are probably so fed up |
| making a ton of money since they started their | | | | and frustrated by your inability to make money |
| own online business. Best of all, you are your | | | | as quick and easy as what you were led to |
| own boss, work from home, and all you really | | | | believe (the myth), that out comes the credit |
| need is a computer, internet connection, and | | | | card. Before long yet another message arrives |
| some basic knowledge of how to create a | | | | about a NEW launch of a product that will take |
| website. Throw up a website, find a product to | | | | the Internet business community by storm and |
| sell, either one that you created or someone | | | | make you rich in a few weeks or months. |
| else's and get paid a commission on all your sales | | | | "Ching-Ching" ... guess who boughtanother |
| (called affiliate marketing) and then "presto", in a | | | | product! In no time at all, you are jumping from |
| short time the money will start rolling in. No | | | | one "deal" to another as each one looks better |
| more bills, new car, new house, exotic vacations | | | | than the last. This lack of focus and desperation |
| and let the good times roll! (NOT! Sorry getting | | | | buying ends up costing you mega money and |
| ahead of myself here.) | | | | hours and hours of wasted time, with little if any |
| Phase 2 "Info Overload" | | | | money made in return. |
| Typically the inexperienced marketer takes on a | | | | Phase 4 "End Of The Dream" |
| "sponge" mentality, and is determined to quickly | | | | To reach this point may take weeks, months or |
| learn everything there is to know about how to | | | | even years, depending upon how much money |
| make money online. Never dreaming that there | | | | you are willing to throw at your failing Internet |
| are thousands of articles, reports, ebooks | | | | Marketing business. The cost may be in the |
| (downloadable books), blogs, websites, podcasts, | | | | hundreds or even thousands of dollars and all you |
| webinars and more that are focused around | | | | have to show for it are countless hours spent |
| making money online. Before long your e-mail is | | | | sitting in front of your computer, a hard drive or |
| full of e-mail messages from people you have | | | | book case full of information, and collections of |
| never met, all promising toreveal to you the | | | | "get rich quick" products that just never seemed |
| "secrets" of making money online in exchange for | | | | to live up to the great promotional |
| your name and e-mail address. Although you don't | | | | advertisements you read before you bought |
| realize it at the time, this is a thing called "list | | | | them. If you are really lucky, then perhaps a |
| building" which as you will later learn, is essential to | | | | few hundred dollars in profit which is rather |
| making money online. At this point in time all you | | | | insignificant given all the time and money you |
| know is that this is FREE and so you subscribe to | | | | spent to make this small profit. Congratulations, |
| one marketers list after another. Before long your | | | | you have now joined the 97% statistic of |
| head is swirling with all this information, some of it | | | | marketers who failed to create a successful online |
| good, some bad, but all claiming to be the answer | | | | business. At this point you may even bitterly |
| to your money making dreams. You go to bed at | | | | announce to all that Internet Marketing doesn't |
| night with terms such as "SEO", "PPC", "CPA", | | | | work, is a scam, or that all successful marketers |
| Adwords, Adsense, Traffic, Tracking, Blogging, | | | | must be crooks! |