| WAYN is a social networking website that aims to | | | | Better privacy and security: The privacy and |
| unite travelers around the world. WAYN is an | | | | security of Wayn profile need to be more secure. |
| acronym for “Where Are You Now?” and | | | | User benefits: |
| was launched in 2002. | | | | WAYN is a travel community website and offers |
| The founders of WAYN are Pete Ward, Jerome | | | | the following benefits to its users: |
| Touze and Mike Lines. WAYN has financial support | | | | 1. |
| from Steve Pankhurst the founder of Friends | | | | Help to plan trips: WAYN contains information on |
| Reunited. | | | | places that can help the users to get information |
| WAYN has members from 80 countries and its | | | | about places. |
| growth was mainly through word of mouth. | | | | 2. |
| WAYN has burst into success from 45,000 users | | | | WAYN users can share their travel experience |
| in March 2005 to around 15 million members from | | | | with others. |
| 220 countries at present. | | | | 3. |
| Development | | | | Gives information about restaurants, hotel, events |
| WAYN development was started in 2002 and | | | | and transportation details about a place. |
| released to public on March 2003. According to | | | | 4. |
| WAYN it has members from 251 countries and | | | | WAYN can be used to inform your family, friends |
| has 15 million members. | | | | where you are and your activities. |
| WAYN is the world's fastest travel and life style | | | | 5. |
| social networking website and got initial funding | | | | WAYN can be used to meet old friends and also |
| from Steven Pankhurst. | | | | make new friends. |
| WAYN raised $11 million from Brent Hoberman | | | | Technical explanation: |
| (co-founder of UK travel budget site | | | | You need to register at to use full features of it. |
| Lastminute.com), Esprit Capital Partners, Adrian | | | | Registration needs your full name, email address, |
| Critchlow and Andy Philip, David Soski and Hugo | | | | password and your location. |
| Burge and Constant Tedder. | | | | After you register, you need to confirm your |
| WAYN spread in 250 countries has become a | | | | email address by clicking on the confirmation email |
| truly global brand today from a mere 45,000 | | | | sent to you. Clicking on the confirmation link, you |
| members in 2005 and was relaunched in 2006 | | | | are taken to your profile page. From your profile, |
| adding more features and these helped to | | | | you can access all of WAYN features. |
| increase in its popularity. | | | | The profile displays your friends list, members |
| Current usage: | | | | near your location, you can select your theme. |
| WAYN is a travel community website. Here | | | | You can add trip details by clicking on “Add |
| members can keep track of their friends and | | | | your next trip” which takes you to My Trips |
| make new friends based on where you are now, | | | | page. In My Trips page, you can enter trip name, |
| where you have been and where you are going. | | | | description about the trip and destination start |
| Using this website, you can discover new friends | | | | date and end date. |
| and keep your family and friends well informed | | | | You can use the “Travel Guide” for |
| about where are you and your activities. | | | | searching hotels, flights, restaurants for your |
| WAYN is also used by people to get more | | | | travel trip. |
| information about places they are to visit. WAYN | | | | Using the People section you can view your |
| contains photos, videos of places uploaded by | | | | friends, search for friends. Photos can be added |
| other users which are categorized. | | | | by visiting “Photos” link on your profile. |
| WAYN is also used by people who do not travel. | | | | Photos can be added from clicking Add Photos |
| People can watch who are coming to their town | | | | from “All Photos” page. |
| and meet them make friendship develop. | | | | Videos can be searched, browsed and uploaded |
| Due to its popularity in travel and life style social | | | | by going to “Videos” section from your |
| networking websites, this website is often called | | | | profile. |
| as “The MySpace of Travel”. | | | | You can use web log feature by visiting |
| Future developments: | | | | “Blogs” section from your profile. In the |
| WAYN is the most famous travel and life style | | | | page that appears, you can create a blog entry, |
| social networking website. The features may be | | | | view friends blog and browse all blogs. |
| changed in the future are: | | | | Worldwide usage: |
| 1. | | | | WAYN website claims that it has members from |
| Navigational interface: The user interface of | | | | 250 countries around the world. It says it has |
| WAYN may be more streamlined in the future | | | | around 15 million members. |
| for better navigation of sections. | | | | According to alexa.com, has 33% of its users |
| 2. | | | | from India, 10% from USA, 4% from UK. |