| One of the great advantagesof advertising and | | | | myown postcards promotingthe Information |
| marketing onthe web is it’s cheaper | | | | Marketing |
| thantraditional print based promotions. | | | | Boot Camp. |
| No printing or photocopying fees. | | | | FREE Report |
| No postage costs. | | | | How To Set Up and Run Your Own |
| And with email you can communicateto your | | | | Home-Based Publishing Business...and Never Create |
| prospect almost instantaneously. | | | | A Product, |
| So why bother with promotingyour site offline? | | | | Write An Ad or Talk to Anyone |
| The biggest reason is thatmost people are getting | | | | In the body copy, I followup with a quick |
| overwhelmedby the amount of email theyreceive, | | | | explanationof info marketing and thenlist the great |
| especially spam. | | | | benefitsthat it offers. |
| They may delete your messagethinking it’s | | | | And then I list my website address where |
| unsolicitedemail even though they havegiven you | | | | theycan get more info. |
| permission to contactthem. | | | | Remember, that a postcardis similar to a |
| Also, the increasing use ofanti-spam software to | | | | classifiedad in that you can’t useit to |
| filterout unwanted mail is unfortunatelytargeting | | | | directly sell yourproduct. There simply |
| legitimate email aswell. | | | | isn’tenough room on a postcardto do a |
| I’ve been hearing a lot from otheronline | | | | complete sales pitch. |
| publishers about the decreasingresponse to their | | | | You use it as the firststep in a two-step |
| email offers andhow many of their customers | | | | sellingprocess. The postcard isonly for generating |
| andprospects aren’t gettingtheir ezines | | | | salesinquiries. |
| anymore. | | | | You then follow up by directingthe prospect to |
| That’s why I suggest yousupplement your | | | | your websitewhere they can find the fulldetails |
| online marketingwith a bit offline promotion. | | | | and benefits ofyour product. |
| One of the cheapest forms ofprint advertising is | | | | Or you can ask the prospectto send you an email |
| postcards. | | | | andthen reply with yoursales letter. |
| (No, not the ones you send to | | | | Once you’ve capturedtheir email |
| Grandma while you’re onyour Hawaiian | | | | address,you can follow up multipletimes. |
| vacation.) | | | | You can format your postcardin a word |
| The ones I’m referring toare blank. You | | | | processing program. |
| feed themthrough your desktop printeras a full | | | | I use Microsoft Word andits Envelopes and |
| size sheet andthen separate them alonga | | | | Labelscommand to set the file upto print |
| perforated edge -- usuallythere’s four | | | | correctly. |
| postcards onone sheet. | | | | Here’s a tip that Ron LeGrand,author of |
| First, you need to writethe headline and body | | | | the Information |
| copyfor the postcard. | | | | Marketing Boot Camp, passedon to me. |
| You don’t have a lot ofroom for your | | | | Go to your local post officeand buy their |
| message. Soyou need to be succinct. | | | | pre-stampedpostcards. You just runthe sheets |
| Your headline should spellout a strong benefit | | | | through yourprinter, separate, attachthe address |
| ofyour product. Here’s aheadline I use for | | | | labels and mail! |