| THE NEW INTERNET...You would have to be a
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| | of so many sites, can you expect to be
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| cave dwelling hermit living in outer
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| | seen? The answer lies in how you
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| Mongolia not to have been inundated by
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| | structure the content of your site, and
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| hype and hoopla about the internet.
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| | how you market, promote, and publicize
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| Hardly a day goes by without major
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| | it. Sound familiar? Not too different
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| coverage of the net as it has come to be
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| | from any other new distribution channel
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| known.In the last six months alone,
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| | you have ever attempted to capitalize on,
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| Business Week, Advertising Age, Business
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| | is it?In spite of what some high-tech
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| Marketing, Time, Newsweek, USA Today, The
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| | gurus would like you to
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| Wall Street Journal, Fortune, and dozens
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| | believe...marketing on the internet is
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| of other lesser known publications have
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| | not rocket science... but it is
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| touted the internet as the major
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| | marketing.And it's marketing with some
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| marketing event of the new millennium.
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| | new twists, some minefields, and a new
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| Even venerable PBS has launched a
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| | mind-set required. Stodgy thinking simply
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| multi-part series based on the
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| | won't do in this exciting new arena.In
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| internet.Internet millionaires...
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| | the rush to ""get something on the web",
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| billionaires... zillionaires... where
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| | too many companies have forgotten to pay
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| does it all end? The Internet is capable
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| | attention to developing sound underlying
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| of creating more wealth for more people
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| | marketing strategy. In many ways it has
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| than ever before in the history of
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| | been far too easy to get on the web.
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| mankind. Today's potential is phenominal,
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| | Almost any high school computer geek can
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| but look at what the next few years will
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| | write passable HTML code (the language
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| bring..."The number of people with
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| | for creating web pages), but unless you
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| Internet access worldwide will grow 800
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| | have structured the sites content to
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| percent to 650 million in the next three
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| | attain specific marketing goals, and used
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| years, up from 170 million today"
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| | skilled top-flight professional marketing
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| --Computer Industry Almanac--[Note] As
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| | strategists, copywriters, and designers,
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| of November 2003 there are 660 Million
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| | you are doomed to end up
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| internet users according to
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| | lost-in-cyberspace.Putting up a web site
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| CyberAtlasMost experts suggest that over
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| | without including the marketing,
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| one BILLION will have access to the
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| | promotion, and publicity of the site in
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| internet by the end of 2005.Ten years
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| | the initial planning and budgeting, is a
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| ago, a person could scrape, borrow and
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| | lot like designing the finest print ad
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| mortgage themselves to death to raise
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| | ever produced and then taking it out into
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| $150,000 to open a small retail store
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| | the middle of a remote forest and tacking
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| which stood an 80-90% chance of failing.
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| | it to a tree. It's still a great ad but
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| Franchises ranging from $50,000 to
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| | if nobody sees it, it's not going to do
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| $1,000,000 fail at an alarming
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| | you much good.WORTH THE
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| rate.Today, the Internet lets people
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| | INVESTMENT?...Here's what I call Thom's
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| start virtual businesses, often for less
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| | Benefit Short List for Marketing On The
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| than 3-10% of the price of a conventional
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| | Web":==>Increase your sales &
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| business. And the advantages of the
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| | profits.==>Enhance your companies
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| online business are tremendous:*
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| | image.==>Save money.==>Improve customer
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| Potential customer base of almost 700
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| | service==>Open new markets.==>Add
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| MILLION people, as opposed to just 10,000
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| | distribution channels.==>Lower sales
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| to 50,000 who may be in the area of a
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| | costs.==>Compress selling
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| physical business.* Extremely low start
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| | cycles==>Generate publicity.==>Compete
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| up costs compared to other methods.*
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| | internationally on a level playing
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| Ability to market nationally and globally
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| | field.==>Low start-up costs.==>No
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| without opening satellite locations* Open
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| | barriers to entry.==>Powerful integration
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| 24 hours a day, 7 days a week, including
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| | with other marketing methods.==>Rapidly
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| holidays, without paying any overtime*
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| | growing user base (estimate to grow to a
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| Businesses can be operated from
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| | billion or more by 2005).==>Reach
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| anywhere.* A built-in growth factor that
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| | multiple MILLIONS of prospects with your
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| staggers the imagination.No doubt you
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| | promotional message, 24-hours-a-day,
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| have asked yourself the question...."Can
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| | 365-days-per-year, with color, sound, and
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| my company benefit from having our own
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| | motion....for less then the cost of one
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| on-line marketing presence?" The answer
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| | full-page ad in a local newspaper for one
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| is an emphatic "YES"No GET-RICH-QUICK
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| | day!You'll have to decide for yourself
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| Here...Before I show you how you can
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| | whether it is worth the investment.NEW
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| indeed benefit from marketing on-line,
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| | CONSUMER DYNAMICS...The consumer has
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| let's clearly establish that (in spite of
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| | accepted and appreciate the dynamics of
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| much hype to the contrary) marketing on
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| | shopping on the internet. No long drive
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| the internet is not a get-rich-quick
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| | to the shopping mall...it's as close as
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| proposition. You can make money...perhaps
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| | your computer screen. No more worries
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| lots of it. But you should not look at
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| | about credit card security...new
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| your venture into marketing in cyberspace
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| | encryption technology has made using your
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| as an easy road to mega-bucks.As with any
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| | credit card, on a secure shopping site,
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| new marketing channel, there is a
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| | safer than handing your card to the local
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| learning curve to contend with. You
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| | restaurant waiter or service station
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| should look upon your involvement in
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| | attendant. Wider selection of products
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| on-line marketing as an investment in
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| | and services. etc. etc.In fact, many of
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| future profits. The mere act of putting
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| | the benefits that drove catalogue
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| up a web site will get you no more than
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| | marketing to such heights of consumer
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| the self satisfaction of looking at your
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| | acceptance, are also at work with
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| logo in color on a computer screen.One of
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| | internet marketing.Todays consumer is a
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| the biggest mistakes made by business
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| | much more savvy buyer than their parents
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| people dipping their toe into the
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| | or grandparents. They are used to getting
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| internet revenue stream for the first
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| | important buying information on the
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| time, is to think... "If We Build It,
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| | net...facts, specifications, colors,
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| They Will Come." They won't! The number
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| | data, sizes, guarantees, etc.Even those
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| of new sites on the World Wide Web is
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| | skeptics who still doubt the security of
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| growing exponentially. It is estimated
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| | on-line shopping use the net as an
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| that there are BILLIONS of pages on-line
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| | information gathering tool...and then use
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| today.Most of the Fortune 500 companies
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| | the phone or go to the store to
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| have launched marketing programs on the
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| | purchase.An internet presence is a
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| World Wide Web. More are rushing to meet
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| | powerful selling tool for every
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| the competition every day. Some have
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| | conceivable size and type of business
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| estimated that the growth rate of
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| | today.© Copyright 2005 Thom Reece All
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| internet use is 20% to 40% per month!The
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| | Rights ReservedThom Reece is the CEO of
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| user base in the U.S. alone, is over 200
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| | On-Line Marketing Group, a direct
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| million and growing. No savvy marketing
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| | response marketing agency with
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| executive in his or her right mind can
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| | headquarters in Hawaii. He is the creator
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| afford to ignore an affluent market of
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| | of the Online Marketing Resource Center [
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| this size.PRETTY PICTURES...OR
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| | ]. Thom can be reached by email at:
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| PROFIT?...How, faced with the competition
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| | thomATe-comprofits.
|
