| In parts 1 and 2 of this series, we discussed the | | | | email. |
| two methods ofmaking sales on the Internet, | | | | Sometimes, visitors may be interested, but in a |
| Instant Excitement, and Earned | | | | hurry, or short ofcash, or just not in the mood to |
| Association. | | | | read at the time. By placing anauto responder link |
| Now, the real question is this: How do we | | | | at the top and bottom of the page, you mayget |
| Integrate them bothon the same sales site? | | | | visitors to request the information, and be able to |
| First, realize that we are talking about a SALES | | | | follow upwith them even after they leave the |
| site here. Thissite is strictly created to make the | | | | site. |
| sale. It is not an informationsite, and should not be | | | | Notice, however, that all of these links to extra |
| treated as such. The only information itoffers is | | | | information stillrelate strictly to the product or |
| strictly related to the product or service it is | | | | service you are trying tosell. Each of these other |
| intended tosell. | | | | pages, or auto responder letters,should still link |
| To integrate the two sales methods is simple. | | | | back directly to the sales site, and the orderlink. |
| Construct thepage initially with the intent of | | | | Always direct all information to the order link. |
| soliciting an Instant Excitementsale. Briefly describe | | | | Givepeople the benefits of your product or |
| what you are selling, and put in a link toorder. | | | | service, and then showthem how to get it. |
| Next, describe the benefits and uses of what you | | | | Offering an ezine subscription related to your |
| areselling, and put in a link to order. Then more | | | | business, is theonly non-strictly related link that |
| fully describe allbenefits and uses of what you are | | | | should be allowed on yoursales site. This will still |
| selling and put in a link toorder. That creates the | | | | allow you to keep in touch with yourpotential |
| Instant Excitement sales page. | | | | customers and further promote your business. |
| After that is created, go back through and look | | | | You may at times choose to link to other sites |
| for points ofinterest or specific categories of | | | | that havecontent that confirms the information |
| benefits or uses. Askyourself, what further | | | | you are giving at your ownsite. This may be |
| information you could give for thesecategories. | | | | acceptable if the other site does indeedconfirm |
| Then, create another page or pop-up windowthat | | | | the benefits of what you are selling, and does |
| offers that further information for each subject. | | | | NOToffer the same or similar product or service |
| Make linksoff of keywords fitting each subject, | | | | that you are selling. |
| and also create links toeach of these secondary | | | | If you choose to do this, link directly to the page |
| pages on the menu at the top of thepage. | | | | you wantvisitors to see, and be sure to relate |
| The goal here is to give the searching visitor | | | | how they will want or needto come back after |
| more places to gofor more information, without | | | | view this other site. Even then, however,you are |
| leading away from the mainobjective -- the order | | | | taking a chance by allowing them to leave your |
| page. | | | | ownsite. It would be better to just quote the |
| Another commonly used way of providing further | | | | same information andplace it on your own site if |
| information isthe FAQ or Frequently Asked | | | | possible. |
| Questions page. Use a questionformat to further | | | | Integration of the two sales methods, Instant |
| explain how your service of product works. | | | | Excitement and |
| Base these questions off of actual user feedback | | | | Earned Association, will give you a complete sales |
| as well. | | | | site that willappeal to all types of visitors and their |
| One more highly recommended method of | | | | own individual ways oflooking at things. |
| keeping interest inyour site is the Auto | | | | Completing this step will put you much further on |
| Responder. Offer an auto responder linkto give | | | | the road to |
| people a way to request more information by | | | | Internet Marketing success. |