| The Power of Possibilities
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| | questions.
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| | "How can I take what I do now, and sell
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| Did you know the one thing that holds
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| | it to people 1000 miles from me?"
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| most people back is the simple fact that
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| | "How do I change my marketing materials
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| they think too small? What separates the
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| | to sell to people I may never meet?"
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| average business owner from the super
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| | "How well do I work with technology? What
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| successful isn't her timing or her
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| | do I need to learn?"
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| resources. It's her ability to think
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| | These questions will allow you to think
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| bigger than others, and take action on
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| | beyond your local area, and start
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| the things that will create the biggest
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| | discovering ways of doing what you do
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| successes.
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| | anywhere in the world. People all over
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| Take for instance the typical small
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| | the country are looking for the services
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| business owner in your area. Go into any
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| | and products you sell. You just need the
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| local shop and ask them how many
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| | tools to get your information in front of
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| customers they have from out of state.
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| | them.
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| Chances are it's a very small percentage
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| | When you expand your target market beyond
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| of their business. Yet with the power of
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| | your local area, and go worldwide, you
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| the Internet, any local business -
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| | also add another dilemma to your planning
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| selling products or services - can change
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| | process:
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| her business model from being a small
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| | "How do I market to the thousands of
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| local provider, to a small business with
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| | people added to my new target list?"
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| huge profits and paying clients around
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| | When you decide to take your business to
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| the world.
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| | a much larger market, it's imperative
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| And it's easier than you think. I know;
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| | that you focus on who your exact customer
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| I've done it myself.
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| | is. As a small business, you can't afford
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| I was one of those pioneers. I purchased
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| | to market to the world. Defining who your
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| my first computer in the 1980's. Remember
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| | perfect customer is becomes crucial. And
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| Prodigy? I dialed in almost every day. So
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| | knowing how to reach them becomes vital.
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| when the Internet began coming on strong
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| | Your customer can no longer be defined by
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| in the early 1990's, I jumped in with
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| | simple phrases, such as:
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| both feet, and brought our business
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| | - Single female between 25-50 years old.
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| online.
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| | - Married female with children under 18.
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| What I found was an incredible
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| | Instead you have to get into the mind of
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| opportunity.
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| | your client, and define them as precisely
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| I started out as a small business owner,
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| | as possible. Start with the simple
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| operating a photography studio, and
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| | phrases. Then add in the detail. The more
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| servicing people within my local area. It
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| | you know what interests your customer,
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| was a traditional studio, offering the
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| | the easier it is to reach them. Consider
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| standard portrait and wedding services.
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| | a customer definition such as:
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| With two people, we opened a commercial
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| | - Single female between 25-40 years old.
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| location, and began contacting people
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| | Enjoys traveling, and prefers to take
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| within a 10-mile radius. But I knew there
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| | short, exotic vacations 2-4 times per
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| had to be a better way. And I found it on
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| | year to places such as the Caribbean,
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| the Internet.
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| | Europe, Australia and the Fiji Islands.
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| Thanks to a powerful online marketing
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| | Holds an executive position in the
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| strategy, we found success quickly.
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| | corporate environment, or owns the
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| Within 3 years, we shut down our
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| | company. Spends 2-3 weeks per month
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| traditional studio, and began operating a
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| | traveling for business, and holds tens of
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| virtual studio online. Our clients
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| | thousands of frequent flier miles.
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| changed from people in our local area
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| | Using the above customer description, I
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| looking for traditional portraiture, to
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| | can begin finding many ways of targeting
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| people all over the world falling in love
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| | this customer. I can consider building up
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| with our virtual wedding studio, and
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| | referral partners with travel websites
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| flying us in to their location.
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| | that cater to young singles flying into
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| No longer were we stuck selling to the
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| | exotic locations for short trips. I can
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| people that resided in our local
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| | find networking groups that cater to
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| community. We established an extreme
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| | small business owners, or buy lead lists
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| niche market, and went to where our
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| | or place ads in magazines such as Inc. or
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| clients were. We raised our prices
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| | Entrepreneur magazine. I can consider
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| substantially, and began living the life
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| | creating a relationship with airline
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| others only dream about. By changing the
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| | magazine editors, and advertise or get an
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| way we thought about business, we changed
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| | article placed as frequently as possible.
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| the way we looked for clients. And our
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| | Obviously, I could continue with many
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| profits followed.
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| | more ideas. But you get the point. The
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| You too have that power. By changing the
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| | more details I can use to define my
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| way you think, you can change the way
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| | perfect customer, the easier it is to
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| your business operates. The possibilities
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| | determine methods to reach them.
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| are out there. But thinking differently
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| | By changing the way you market yourself,
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| can sometimes be difficult. It involves
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| | you can expand your business in ways that
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| stretching out of your comfort zone. It
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| | will take your business to new heights.
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| involves creating changes in your
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| | Open up your mind to the possibilities.
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| business planning. And sometimes these
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| | You might be surprised at what awaits
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| changes can be difficult.
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| | you.
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| Start by asking yourself some basic
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